Tuesday 26 August 2008

Pure Play Music Taps Gregory FCA for Public Relations

Gregory FCA's experience in publicizing on-line music companies provides
worthful resource as Pure Play launches its music chopine for independent
artists in the US and abroad

PHILADELPHIA, Aug. 13 /PRNewswire-FirstCall/ -- Pure Play Music, (OTC:
PPML), announced today that it has engaged Gregory FCA
(http://www.GregoryFCA.com) to publicize the international launch of a new
music platform for independent musicians to promote and sell their music
around the world.

Gregory FCA, listed by O'Dwyers PR ranking as one of the top 50 firms
in the nation, has a long history of having launched and supported the
public dealings efforts of such online music companies as CDNow, an
originator of on-line music retailing; Star CD, the groundbreaking wireless
music buying religious service; and LimeWire, the world's most democratic peer-to-peer
lodge sharing computer software.

"Our know in on-line music dates to the very origins of the music
industriousness through the Internet," says Gregory Matusky, President of Gregory
FCA. "I have yet to go through a company with a greater ability than Pure Play to
connect sovereign artists with their fans, gain exposure for their music,
and monetize their products."

"Music rights and the Internet have vastly transformed the music
commercial enterprise. Pure Play's unique good example enhances the role of independent artists
in the development of new music and trends by giving the consuming public
advanced exposure to the next generation of music and artists," says
Matusky.

Pure Play Music's online portal, hypertext transfer protocol://www.pureplaymusic.com, allows
unknown and independent artists to upload their music, and then use Pure
Play's unique music distribution channels in order to benefit airplay, make
awareness, tie with new fans, and generate royalties.

Pure Play currently has agreements in hand to expose independent
artists and their music to a retail surroundings of more than 25,000 stores
worldwide through the companies six genre-specific music streams, delivered
via satellite or online, service of process retailers across Europe. The Pure Play
model includes plans to expand worldwide.

"Gregory FCA provides Pure Play with a quick on-ramp to building
awareness with artists, labels, retailers, and others looking to find,
develop, and work with independent musicians who define the Pure Play
platform. We see their addition to our squad as vital to edifice our brand
and achieving critical mass with both indie artists and the consumers of
their talents and efforts," stated Alex Grange, CEO of Pure Play.

About Pure Play Music

Pure Play presently features and promotes over 6,000 acts from a tally
of 42 countries, all of which have been through the stringent Pure Play A&R
selection and legal process. Artists grant Pure Play specific non-exclusive
commercial rights to their medicine. The Pure Play Web site allows access to
the main radio circularise, six genre-specific music streams, on-demand music
tracks, creative person pages, business organisation directories, news articles, download store,
external gig guide, and legion other features, all of which
put up to an average thomas Nelson Page view quantity per visitant only exceeded by a
few constituted online communities. Under development for launch for the
end of 2008 is "Pure Play People," the Pure Play social networking platform
believed to be the future generation of both social networking and radio
broadcasting.

Safe Harbor:

This release includes innovative statements broadly identified
by phrases such as "believes," "expects" or "anticipates," "foresees,"
"forecasts," "estimates" or former words or phrases of similar meaning. The
Company's business strategy, expectation, objectives, plans, intentions, or
goals likewise are forward-looking statements and are subject to sure risks
and uncertainties that could grounds actual results to differ materially from
those in forward-looking statements.




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